Portfolio

For a digital version of my portfolio, please contact me directly.

Over the past 15 years, I’ve worked exclusively in the areas of non-profit and movement-based communications, specifically online communications management and strategy, social media curation and content creation, web content management, digital marketing and data visualization. In my spare time, I also do freelance writing related to my travels through my personal venture Keith Meets World. Past clients, partners and employers include: 

• Black Trans Fund

• Tides Foundation

• The Princeton Festival

• NoVo Foundation

• Move To End Violence

• Fodor’s Travel

• Upaway

• Thryv (formerly Vivial)

PORTFOLIO HIGHLIGHTS

Project 01: Tides Foundation

Project Goals: Messaging and narrative development, uplifting social media campaigns

From 2021-2022, I had the opportunity to support the Tides Foundation through a series of written pieces aimed at uplifting the voices of social justice leaders in philanthropy. Duties included: interviewing leaders, conducting research, attending online convenings and partnering on social media messaging campaigns. Published works can be found at: www.tides.org/blog-author/keith-brooks. Sample written pieces:

• What it Takes to Build Power in Communities: Relationship Building with Empathy, Open-Mindedness, and Commitment - Tides Foundation: Profiling Jennifer Disla and Branden Snyder, Co-Executive Directors of Detroit Action Education Fund, a grassroots member-led collective working to foster power and agency in the Detroit community with a focus on housing, jobs, healthcare, education, voting, and working closely with community members to identify needs and solutions.

• Lifting Tides’ Leaders to Advance Black Collective Power and Equity - Tides Foundation: Written blog profiling four Black social change leaders about what is needed to advance racial equity and healing within the nonprofit world and to uplift the voices of Black-led leadership in philanthropy. Other duties included assisting with social media content creation and partner communication strategy.

Project 02: Black Trans Fund

Project Goals: Narrative development, social media planning and management, brand development, content creation

Primary manager and content creator of all social media accounts (Instagram, Facebook, X/Twitter, LinkedIn, Medium and Threads) for the Black Trans Fund, a grantmaking entity supporting Black trans and gender expansive-led organizations from 2022-2024. Key successes include:

• 400% growth on Instagram and Facebook following through organic posting

• Lifetime impressions totaling 470k+ on X/Twitter with an average of 20k per month

• Establishing LinkedIn and Medium storytelling presence reaching various audiences including philanthropic partners, funders and grantee partners

• Other credits include producing and editing short-form videos for social media

Note: This program has ceased its operations as of December 2024, but can still be accessed via Instagram and Facebook.

Project 03 - The Princeton Festival 2021 Season

Project Goals: Content creation and messaging development for 2021 season, planning organic and paid media campaigns to boost ticket sales, promoting seasonal arists, producing annual print program and mass fundraising mailer

Promoting and marketing The Princeton Festival, an annual, signature arts and music event series held in Princeton, NJ. Primary duties included handling all aspects of digital and print marketing and communications to promote The Princeton Festival’s 17th anniversary season. Key successes included:

• Sold-out attendance for two signature, summer events during the COVID-19 pandemic

• Redesigning annual print program and mass fundraising mailer (2,000+ people)

• Managing a $10K paid media budget alongside managing and designing organic content;

• 40% growth on social media platforms (Facebook, Instagram, Twitter), 40% increase in impressions and engagement with content compared to previous year

Additional work: Short-form and Long-form Writing

In various roles, as both a consultant and employee, I’ve had the opportunity to write a number of op-eds and articles covering a variety of topics and issues. In many of these assignments, I also co-partnered or served as a ghostwriter for the respective client. Samples included below.

Long-form writing:

• A world free from violence: Let’s move - Alliance Magazine
  Print op-ed profiling a decade of progress through the Move to End Violence Program’s ‘Movement makers’ – Indigenous, LGBTQ+ and women of color working in global community networks to address and end systemic violence against girls, femmes and women. Written in partnership with Monica Dennis, Priscilla Hung (formerly) of the Move to End Violence Program and Pamela Shifman (formerly) of the NoVo Foundation.

• I Decided to Move to Turkey From New York. In the Middle of the Pandemic - Fodor’s Travel
  Long-form narrative writing related to traveling and moving to Turkey during COVID-19 for Fodor’s Travel a world-renowned travel brand.

Short-form writing:

• Through Thryv (formely Vivial), researching and ghostwriting 100+ short-form articles on various topics ranging from auto care, beauty, health and wellness, contracting, insurance, real estate, sports and recreation, and other topics. Due to the proprietary nature of works written and copyrights held by the client, written work is not displayed. Examples can be found here.